Shifting the products purpose and direction requires a new focus. So i have decided to refocus the target market on middle-class single females of China.
Chinese Women Have More Choices in Marriage
Chinese traditional culture considered marriage and motherhood the only real option for women,but today, it's only one choice for many Chinese women.
Miss Wei, 37, is still living on her own in
In
The latest statistics from the All-China Women's Federation show that in the past five years registered marriages have decreased year by year, dropping in 2002 by 1 million on the number in 1998. Meanwhile, 1.2 million couples divorce every year, leaving many women single mothers.
"Though not all of them feel happy with their single status, they indeed have the choice to stay single," said Zhang Sining, a researcher with the Liaoning Institute of Social Sciences.
In addition to choosing to be single, more women delayed getting married and giving birth, or chose not to have children at all.
Horizon Survey and Index Network carried out a sample telephone survey recently on 1,031 residents aged from 18 to 60 in
Society gives women sufficient space to make their own choices and to decide their own destiny, said Jiang Yongping, Chinese women's affairs specialist.
Jiang said economically-independent Chinese women did not have to rely on their husband to buy houses, cars or clothes and society provided women more opportunities to join in social life.
Bao Qianyi, a 28-year-old teacher in the Foreign Economic and
"Marriage and motherhood are no longer obligations for women, but a status women can choose," said Bao, adding that she did not want anything, even a child, to disturb the harmony of her relationship.
Zhang said
"But no matter what women choose to be, society is more tolerant of their choices," said Zhang.
But men viewed the diversification of marriage choices differently. Though many of the male respondents recognized and accepted the trend, most preferred the more traditional thought that "marriage is the best end-result for women."
Cao Yudong, a Ph.D student in the China Institute of Social Sciences, said that although he could accept the thought of diversified life styles, he himself had no intention of marrying a woman with such radical ideas.
http://english.people.com.cn/200308/25/eng20030825_122990.shtml
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